About Us
Pride Merch exists to make merchandise that actually reflects the people wearing it — built by and for the queer community, not just marketed to it.
Our story
Pride Merch started with a simple idea: merchandise for the queer community should be made by people who understand it, not treated as a seasonal add-on by businesses that show up in June and disappear in July.
We work directly with the people, businesses and events we make for — no middlemen, no generic templates. Every order is an opportunity to get it right, from garment choice to the final finish.
And because we believe in putting our money where our mission is, 10% of profits from every single order goes straight to a grassroots LGBTQIA+ organisation — and you choose which one.
Choose your impact
It's not enough for us to just write a cheque once a year. Every order includes a 10% donation, and at checkout you tell us which of these organisations you'd like it to go to.
First Nations-led suicide prevention and wellbeing for Aboriginal and Torres Strait Islander LGBTQIA+ people.
Australia's largest youth-led support network for LGBTQIA+ young people.
ACON's resource hub and support service for trans and gender diverse people and their loved ones.
National peer support and referral line for LGBTQIA+ people, available every day of the year.
Support and homelessness services for LGBTQIA+ young people.
Why Pride Merch
A small, direct team that treats your order like it matters — because to us, it does.
Built with and for the queer community — every product starts with people who actually live it.
10% of every order is donated — and you choose which grassroots LGBTQIA+ organisation it goes to.
Merch, uniforms, clothing and accessories customised for your business, team or event — not off the shelf.
An Australian business, run by people who answer the phone — no offshore call centre, no runaround.
Talk to a real person from quote to delivery. No account managers, no middlemen.
From concept to proof to production — every order is designed around your brief, not a template.
An all-queer design team on hand for bespoke artwork, at an additional cost — just ask when you enquire.
An info pack with ideas, tips and tricks for marketing and selling your merch — free with every order.
Let's make something
Tell us what you're after and we'll come back with pricing, timing and product options — usually within a couple of business days.
